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Laura Jones named Pinnacle Living’s VP of Sales and Marketing

April 20, 2022

Pinnacle Living announces new Vice President of Sales and Marketing

Pinnacle Living, is excited to announce that Laura Jones will begin serving the not-for-profit provider of retirement living as Vice President of Sales and Marketing starting on March 31, 2022. 

Jones brings more than 20 years of senior living and marketing expertise to the Pinnacle Living leadership team, as well as previous experience working with Pinnacle Living as a Senior Marketing Consultant in 2018. 

Jones will be a key member of the Pinnacle Living Leadership Team, overseeing sales, marketing, branding, advertising, and public relations strategies. Reporting to the Chief Operating Officer, her primary duties will include developing the structure of the marketing departments for Pinnacle Living’s five communities and business segments, developing marketing campaigns in partnership with community Sales Directors and contractors, as well as coordinating marketing efforts to align with Pinnacle Living’s financial and strategic goals. 

Jones joins Pinnacle Living after most recently serving as Vice President of Marketing and Communications for The Kendal Corporation, a not-for-profit organization of senior communities, programs, and services based in Kennett Square, Pennsylvania. 

“We are excited to have Ms. Jones join the Innsbrook Leadership Team as Vice President of Sales and Marketing,” said Chris Henderson, President, and CEO, of Pinnacle Living. “The Board has complete confidence in her and the entire Pinnacle Living team and looks forward to seeing all of the amazing work she will accomplish for our organization.” 

“The total well-being of our residents and team members has always been our primary goal at Pinnacle Living,” Henderson said. “In order to continue delivering on that promise, we need to evolve today to ensure we continue to retain and attract compassionate, talented, highly qualified team members which our residents rely on every day.”

Laura Jones
Vice President of Sales and Marketing
Pinnacle Living


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